Many young entrepreneurs want to work with big companies, without understanding what it truly requires to successfully execute projects with big brands. In my entrepreneurial journey, I have found that individuals and SME’s are much more forgiving than the big companies, and it’s a completely different ball game when you step into their court. You can’t step into the Big League game, and play like a little league player – you will get crushed in moments. On this note, I have put together a few things to keep in mind when you decide you play in the Big league – Actually, all of these apply to all client work (Small, or Big), because in the end, we all want to be known for our professionalism, and quality delivery.
Don’t over-promise, Over Deliver Instead
Overpromising is part of our culture. Fact. I’ve hardly met a tailor that wasn’t 100% sure that they understood my design until the finished product is presented and I shake my head. I also haven’t met a carpenter that isn’t 100% sure that he will produce the IKEA furniture photos that I showed him, until of course one of the drawers is missing, and he says “Madam, you don’t need the extra drawer”. Of course, I don’t expect you not to convince your client of your 100% quality delivery. However, understand that you may not always fulfill your client’s full expectations. Keeping this in mind, it’s important to know when to say NO, rather than say “Yes” to everything. Your ability to say No to something you cannot do will save you the client account, your business reputation, and your client’s respect. Make sure you ask questions to understand the brief properly – clarity will help understand expectations. If there’s an aspect of a project is beyond the skill set of your team, you can ask your client if they would like to be referred to a 3rd party to handle that aspect of the work. Let them make the decision by themselves, and work with the vendor directly so that you’re not held accountable for that aspect of the work.
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